high-involvement model

high-involvement model
рекл. модель активного восприятия (тип рекламы, требующий от потребителя активных действий для ее восприятия, напр., для восприятия печатной рекламы, необходимо целенаправленно просматривать газеты, тогда как телевизионная реклама воспринимается независимо от намерений зрителя)

Англо-русский экономический словарь.

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